Gen Z Accelerates Climate Activism

Leaders from countries all over the world descended on New York this week for the annual United Nations General Assembly (UNGA). While issues ranging from the war in Ukraine to rallying global action against poverty and inequality were top-of-mind for many attendees, an increasingly growing, vocal and younger group of activists joined scientists, business leaders and policy experts to mark this as a global moment to turn the tide against the climate crisis.

In 2023, Gen Z represents 25% of the world’s population, more than $7 trillion in purchasing power and is steadfast in their commitment to climate action. Beyond leveraging platforms like TikTok to raise awareness about global warming and engage with their peers, this younger generation of activists are using new tools to drive collective action and make their voices heard.

Last month, a Montana state court reached a landmark climate decision when it ruled in favor of 15 plaintiffs all under 22 years of age who alleged the state violated their constitutional right to a clean environment by promoting fossil fuel use. It’s an unprecedented climate ruling that may set the tone for the climate activism agenda at Climate Week NYC, the UN Climate Conference (COP28) and beyond.

While the Held v. Montana decision could open the door for a new wave of climate litigation, it also points to a powerful movement already afoot: young people demanding more from governments, business leaders and brands in the fight against climate change. Undoubtedly, many will be watching to see how the discussions at UNGA and related events this week translate to action and progress.

By Anne Claire Foreman, Associate, and Michael Lock, Senior Vice President, Social Impact & Sustainability