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The MasterCard Foundation

Weber Shandwick works with The MasterCard Foundation to raise awareness of its global mandate to enable people living in poverty to improve their lives.

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Best Buy

Best Buy believes in teens. That's why the company has launched @15, a new platform to engage teens and support their efforts to lead social change.

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PSI

Every 15 seconds, a child dies from a water-related disease. We partnered with GOOD to develop a cutting-edge video series for PSI to raise awareness and mobilize supporters.

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AmeriCares

In face of extraordinary circumstances, this leading international disaster relief and humanitarian aid group deliver medicines, medical supplies and aid to people in crisis.

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American Council on Education

KnowHow2GO is a campaign to speak directly to students about their college aspirations - in their language and through the media they trust.

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Feb 4

Your voice on social media

David Leavitt

Social Impact is attending Social Media Week in New York. We'll be sharing some insights from this conference here on this blog.

When an organization engages in conversation on social media sites, it is important to let the voice come from the individuals within the organization. That was the lesson today at Social Media Week.

As an example, Meebo CEO Seth Sternberg called out Best Buy’s @Twelpforce team, in which tweeting Best Buy employees help customers and offer technology advice. (We work with Best Buy, although not on this project.) Rather than speak as “Best Buy The Electronics Retail Giant,” each tweet comes from an individual within the company.

We all respond better to other people than to faceless voices. The lesson is that personal attention is what fosters more engagement in the social media space.