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Feb 2

Which gets more visibility — your Web site or Facebook fan page?

David Leavitt

Social Impact is attending Social Media Week in New York. We'll be sharing some insights from this conference here on this blog. 

News organizations and relief groups met yesterday for a discussion about the role of social media during and in the aftermath of the Haiti earthquake.

Jason Cone of Doctors Without Borders credited Twitter and Facebook with "helping us overcome obstacles on the ground." The organization's Facebook page quickly jumped from 70,000 fans before the earthquake to over 200,000 today. Cone pointed out that Facebook "has quickly outstripped the visibility we have on our own Web site."

The lesson for nonprofits is to give the same attention and resources (or more) to the content and functionality of their social media channels as they would their Web site, given that it often reaches far more people.

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