Please wait while tweet from @wssocialimpact loads.
Click here to view our full Twitter page.

The MasterCard Foundation

Weber Shandwick works with The MasterCard Foundation to raise awareness of its global mandate to enable people living in poverty to improve their lives.

Learn More >>

Best Buy

Best Buy believes in teens. That's why the company has launched @15, a new platform to engage teens and support their efforts to lead social change.

Learn More >>

PSI

Every 15 seconds, a child dies from a water-related disease. We partnered with GOOD to develop a cutting-edge video series for PSI to raise awareness and mobilize supporters.

Learn More >>

AmeriCares

In face of extraordinary circumstances, this leading international disaster relief and humanitarian aid group deliver medicines, medical supplies and aid to people in crisis.

Learn More >>

American Council on Education

KnowHow2GO is a campaign to speak directly to students about their college aspirations - in their language and through the media they trust.

Learn More >>

Feb 3

With social media, you get what you pay for

David Leavitt

Social Impact is attending Social Media Week in New York. We'll be sharing some insights from this conference here on this blog.

A central theme of this conference has been the idea that when it comes to social media, you get what you pay for.

There is a common misconception that “social media is free.” But as I mentioned yesterday, social media channels can offer far more visibility for a nonprofit than their own Web page, and resources should be shifted accordingly. A professional and sophisticated social media presence isn’t something to rush into, nor is it something to hand off to an intern as an afterthought.

Meanwhile, there's a shared feeling at Social Media Week that the hot trends of 2010 will be applications involving augmented reality and location services. We'll be sure to keep an eye on these emerging tools as they develop.