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PSI

On behalf of our client PSI, and a coalition of leading international health organizations, Weber Shandwick partnered with GOOD to develop a cutting-edge video series to mobilize broad grassroots support on the global problems of access to clean water. With edgy content and a compelling call to action, the videos spotlight the grave risks people in developing countries face with drinking water and basic sanitation. Diarrhea, directly caused by these factors, is the second leading cause of child death in the world today. In less than a week, the videos generated more than 1 million views, helping to drive awareness of the issue and PSI, and prompting commentary on a number of blogs. To learn more, visit www.psi.org.

Drinking Water Transparency

Psycho Shower Scene

Cool Hand Luke

Crocodile Mile

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