Meals On Wheels Association of America

Currently, there are more than six million seniors in America facing hunger issues and not getting regular meals. To address this urgent need, Weber Shandwick works with the Meals On Wheels Association of America (MOWAA) to drive awareness and engagement for the network of 5,000 local senior nutrition programs across the United States, and to elevate MOWAA as the leading organization dedicated to ending senior hunger through a national campaign, “We Are Meals On Wheels.” Our team has worked with MOWAA to develop a campaign visual identity for local Members to adapt with their logos and materials, including a comprehensive toolkit featuring a style guide, public service announcements and outreach materials around the “We Are Meals On Wheels” effort. We are also currently working to develop an infographic video and broadcast PSA that tells the story of the network of dedicated volunteers who make up Meals On Wheels programs in local communities, which will launch in fall 2011.