Elizabeth Glaser Pediatric AIDS Foundation

The Elizabeth Glaser Pediatric AIDS Foundation is a nonprofit which seeks to eradicate pediatric AIDS through research, advocacy, and prevention and treatment programs. The Foundation hired Weber Shandwick to design and implement a public awareness campaign to rally key audiences in commemoration of its 20th anniversary. Weber Shandwick collaborated with the Foundation to design Join the Moment, a campaign with a call to action to create a generation free of HIV. Through Join the Moment, the Foundation is re-engaging past supporters and inviting new audiences to hear the story of its founder, Elizabeth Glaser, and join the Foundation’s efforts. Weber Shandwick designed the campaign brand and developed key messages, event signage and brochures to share the story of the Foundation and the lives it has touched. The Join the Moment campaign was rolled out at the Foundation’s annual signature event in Los Angeles, featuring top-tier celebrities such as Miley Cyrus and Mark Wahlberg. Weber Shandwick also built a partnership between the Foundation and thisMoment.com, a new online photo-sharing platform, to integrate a dynamic photo timeline into the Foundation’s Web site. There, supporters can digitally join the moment by submitting a personal life-changing moment to be featured alongside the Foundation’s key moments in its 20-year history. To learn more, visit www.pedaids.org/jointhemoment.