One of the reasons I enjoy open houses, aside from the chance to check out how people create a home for themselves, is that most hosts will put out a spread to welcome guests stopping by to take a look. It's a small gesture, and I know it’s about inspiring people to want to buy, but I appreciate it. So, apologies for not having any cake to offer you as you stop by to check out the launch of our new Weber Shandwick Social Impact blog. (Blame my colleagues. I wanted to give you cake.) What we do hope to offer on these pages is lively conversation, thoughtful ideas and our perspectives on how the evolving social web is changing how nonprofits and foundations communicate. We know there is real innovation happening within nonprofit communications, but we also know that there are challenges with how best to leverage social media to build brands and mobilize advocates. And, we've seen on blogs like Beth's Blog and A. Fine Blog, which we're big fans of, that this is a topic that many people are focused on. That's why we're excited to be launching, in just a few days, findings from a new survey on Social Media in the Nonprofit Sector. Over the next few weeks, we'll dig into some of the specific findings that really caught our attention, and talk about their implications. We hope you'll join in this conversation, and come back often. Next time, we'll have cake.